Are you someone who likes to mingle with celebrities? Do you like to take their photographs as well? If the above is true then fashion photography can be your career path. As a fashion photographer, you will be taking pictures of models and celebrities and portraits. To be successful in this kind of photography, you need to have a keen sense of marketing. You should be able to sell a pose, a face and even a feeling. We are talking about a very competitive world where it is not going to be easy to get noticed because most of the magazines and agencies prefer working with photographers with reputation or who can deliver the best shot.

This doesn’t mean that you should not aspire to be a fashion photographer. It means that you will have to work harder to get your work published, recognized and accepted. It is always a good idea to start by getting some exposure through working in small agencies and work with lesser known models and then slowly create a portfolio that can always be enhanced. You will have to create a reputation of being a professional and creative shooter and this is one of the key factors. As a fashion photographer, you should know about studio lighting, design setting and shooting in a controlled environment. You may have to get involved in direction and work with your crew to help them with lights, make-up and backgrounds. This needs you to be aware as a person and knowledgeable as a photographer.

Working with models can be quite a challenging job and the most important part lies in setting the mood for your models. You can overcome this obstacle through effective communication and patience. So in a nutshell, fashion photography is not just about photography but also requires you to be able to interact and communicate with people.

The basic skills of photography are all the same. You need to have knowledge and should be able to understand camera operation, composition, lighting, darkroom procedures, and the properties of different types of camera films. As a photographer, you will have to use different combinations of cameras, films, lenses, filters, and lighting to produce an effect, and a final picture. Different types of photography like nature, wildlife, wedding, portrait and fashion have their specific requirements and understanding of the subject.

In fashion photography, the subject usually is a model. The position of the camera is important for shooting a good picture. If you are planning to shoot a full body photo of any model, then the shot needs to be taken from a relatively low camera height, which should not exceed the photographer’s hips. The ever popular head shot or head and shoulders portrait has to be taken from slightly above the eye level of the model. This height will bring out well defined facial features but if you don’t maintain the right level then your photograph will have a distorted view. But the best pictures can be taken if you shoot from below eye level and that is how most world leaders are photographed. This level will make your subject look taller and dominant.

Just close your eyes for a moment and try to visualize what the essence of wildlife photography might be. You are bound to see the mesmerizing images of a lion or a cheetah going for the kill. This is because this class of photography aims to captures and captivate you! If you have a passion for photography and if you love being nature, raw and unforgiving, then photographing wildlife is the ideal choice for you.

There are certain key factors that will play an important role in shaping each image while drawing you out for a ‘kill’. You just can’t pick your camera and walk right into a game hunting reserve to shoot a wild animal. You will have to learn and unlearn. The results, when drawn out of your camera, will be well worth the wait despite the difficult but thrilling process involved in shooting the game.

There are some commandments that you need to follow in wildlife photography and they are:

1) Tracking: You need to study and develop skills that will help you to track a tiger in 100 sq miles of forest land. Tracking is important for the perfect photograph and you can do it by following the paw marks, and the feces.  Depending on the type of trip you are on, you may have a guide with you who will know how to track the animals. I’ve gone on a safari in East Africa and the guide drove the group in a vehicle to the spots that the animals frequented.

2) Patience: patience is a big virtue and if you want a great picture, you will have to wait. Remember, you are in their territory.  Action shots or still shots require a lot of patience.  If you’re with a group in a vehicle, they may try to rush go the next spot but you have to be persistent if you’re trying to get a certain image.  Have the driver shut off the engine if you’re trying to get a special shot.  The vibration from the engine can cause some fuzziness in the images, especially if using a long telephoto and a not so fast shutter speed.

3) Eye Contact: One of the important rules of photography in the wild is: never try to make eye contact with a wild animal that is bigger and more dangerous like lions, cheetahs, leopards and even wilder beasts.

4) Timing: Timing is synonymous to animal photography. If you are not there at the appropriate time then you will most certainly miss the opportunity. You can achieve perfection in timing by applying the watch and wait theory.

5) Proximity: Don’t get too close to predators as their behaviors can be erratic and dangerous. If you are using a digital SLR camera with a telephoto lens, then you can even take wildlife photographs from a distance.  We once were too close to an elephant and he began to charge the vehicle and the driver had to quickly move the vehicle in reverse to get away.  We also once had to drive rapidly away from a rhinoceros in a similar situation.  The rhino can run up to 40 mph, even being as large as he is.

6) Clothes: During photography, it is always advisable to wear clothes with earthen tones rather than camouflage.

7) Movement: Wild animals respond to movements and even the slightest movement can scare the nervous types like the Deers and Zebras. Sometimes, you will also have to ‘stalk’ your subject, as a predator stalks its prey.

Now that you know the various aspects of photographing wildlife, all you need is a good camera. Any camera that offers the following makes for a good buy:

It should provide a manual override of automatic functions. The camera should have an auto-focus as well as manual focus option.

The camera should allow you to set the required shutter speed and aperture.

It should also have an option for mechanical remote release.

Your camera should have a wide angle lens starting at 28mm and can go up to 70mm or 105mm. It should also have a telephoto zoom between 70mm and 100mm and capable of reaching 300mm.

Some of the other accessories required are a polarizing filter, warming filter (81A or B), UV filter, lens hood and the camera bag.

Once you have the camera and lenses in place, you should start from your backyard to get a taste of it before trying out serious wildlife photography. I live on a five acre property in Florida and I have seen many critters in my yard, including alligators, iguanas, opossums, raccoons, squirrels, foxes, snakes, rats and of course, many types of birds.  I’ve had plenty of practice!   Don’t forget to enjoy your ‘shoot’!

When you are taking photos and the lighting conditions are perfect, then digital photography lighting is not a problem. Unfortunately, most of the time, the conditions are not ideal so photographers have to learn to use light to get the desired results. The first thing you want to be concerned with is the main source of light on your subject. Ask yourself questions such as where the light source comes from, do you require artificial light, is there enough natural light and will your tripod need stabilizing because of low light? You need to master digital photography lighting to get the clarity and detail in your image. Sometimes a flash is all you need, while other occasions require different lighting. Remember that a flash does not benefit all situations.

You do not want a flash to interfere artistically or socially, such as during someone’s wedding vows, as you will end up with a flat digital image. This occurs frequently on digital cameras with a built-in flash and they also only light the subject from the front. Because of this the digital photo depth is compressed, which really decreases and detracts from the digital image. One way to avoid this is by watching exactly where the light falls. Once you learn and understand about digital photography lighting, the task becomes easier as you learn exactly what does and does not work when using a flash. Use a higher ISO to help alleviate a low light problem – this is a sensor that is light sensitive – but remember that there is an increase in noise when using the ISO. Fortunately, some good software programs available on the market today do reduce the noise. Adjusting the ISO to a higher level also works great in situations where a flash is not acceptable, such as someone giving a speech, where a flash would be disruptive.

If you take many sports photographs, try experimenting with and without a flash and your camera settings, to learn what works best. A built-in flash is more effective up close, where an external flash is more powerful. Many sports stadiums remain well enough lit to take pictures without a flash and many do not allow a flash, because it distracts the competitors. One digital photography lighting technique that works well for taking still subjects in very low light is image stabilization. IS or image stabilization allows you to lower your shutter speed, which works great, but this is not suitable for fast-moving images. In any case, read your camera manual, as many digital cameras have a built-in mode for taking sports pictures. This controls the amount of light admitted, the ISO and the shutter speed, so you end up with the best photograph possible, under the lighting conditions you find yourself working in.

Fine art photography can be referred to as art photography. Art photography is a specialization and it requires a lot of skill, dedication and an understanding of art, painting, sculptures, nature etc. If you want to become an art photographer, then you will require an eye for details so that you can take high-quality archival photographic prints of pictures or portraits. These fine art prints will be reproduced in limited numbers to be sold to art dealers, curators, art galleries and even magazines.

Art photography has a long history and its early 20th century form was called Pictorial ism although the movement did not last too long. Much later in the 20th century, art photography was accepted and today some people regard Alfred Stieglitz, Edward Steichen, John Szarkowski and Hugh Edwards as the pioneers of art photography. Most of the photographs taken during the 1970′s and the 80′s were showcased in art galleries and the genre styles comprised of natural landscapes, nudes and portraits. Aperture Foundation and the Museum of Modern Art, USA is an organization that has been on the forefront for keeping this kind of photography alive.

Since the advent of color photography there has been an immense change in the world of fine art photography as now photographers can use various color filters to bring out certain hidden characteristics in any painting. Now you can take photographic prints on photographic paper and the requirement in the 21st century is for hi-gloss wall-sized prints as opposed to its predecessor, delicate prints in thin frames.

There are many great photographers who have dedicated their life to the development of art photography by using themes. One such photographer is Anne Geddes. A well known art photographer, Anne has spent a lifetime taking pictures of babies. Most of her work has also been featured on books, calendars and greeting cards. The best place to check for some of the best art photographs is at 51 fine art photography situated in Antwerpen, Belgium. They host exhibitions of some of the famous and beautiful art photographs. The art photographers who have participated in this exhibition include Arthur Leipzig, Diane Arbus, Louis Faurer, Ted Croner, Joan Fontcuberta, Bruce Davidson, Seydou Keita, William Klein, Cornelius Augustt Azaglo, Garry Winogrand, Jean Pierre Khazem, Ronald Stoops & Inge Grognard and Nicole Tran Ba Vang.

It is not necessary to take pictures of paintings and sculptures for art photography. You can also take photographs of inspiring landscape scenes and convert them into an absolutely beautiful piece of art. There are a few essentials things that you need to know in order to become a good fine art photographer. Some of them are:

A reliable camera that can shoot in fully manual as well as fully auto focus modes

Camera Mounted Flash: This is required only if your subject is portraitures. For landscape or nature photography, you can use fill flash, which is available with most cameras today.

Film Speed: If your subject is portraitures then slower speeds of 25 to 400 is required but for actions shots you will need faster speeds of 600 and above.

Shutter Speed: It depends on what kind of a photograph you want to take. You can choose a blur motion or freeze motion. If you choose a shutter speed of 1/60th then you will get blur motion. The normal setting in a camera is 1/125th. If you want a freeze action mode then 1/500th is good enough although it can go up to 1/2000th of a second depending on the camera.

Aperture: The aperture in a camera decides the amount of light that can reach the film in the camera.

ge might be a difficult project but actually it isn’t, it will merely require a bit of time, practice and patience for sure. It will call for your editing software and that will usually come with your digital camera. Select the right software that you will require to assist you to create your photo collage. With using digital photography you will be able to create the most awesome photo collages ever, when you have worked out how to do it properly.

Start by opening a blank document in your photo editing software this will allow you to begin creating your photo collage. You will need your blank document to be the equal size that you are want your photo collage to finish up being. Begin by selecting the digital photographs that you will want in your photo collage. Do not go overboard while selecting the photographs, you don’t require that many when you are first starting out to learn how to create a photo collage.

Holding the shift key down will permit you to drag the digital photographs wherever you need them without distorting the images what so ever. This will give you the opportunity to work on resizing your photographs. Depending on the layout of your photo collage you will be able to go back and forth switching the sizes of the photographs until you get it the way that you like. Typically you will simply want to determine the perfect photograph that you prefer to be your centrepiece for you photo collage and that would go right on the center. It does not have to always go right in the center though, it merely depends on what kind of appearance you are trying to create with your photo collage.

One of the hardest functions of creating a photo collage is when you are at the stage where you have to blend the digital photographs. Blending can be very boring. It will acquire practice and time all right, just don’t grow too frustrated. If you make mistakes and aren’t pleased how the photo collage is coming out, you will be able to always go back and delete any mistakes. And then merely go back and recover that photograph and drag it back into your blank document and simply begin over until you get it just the way you want it. Just resize your digital photographs as you see fit, it all depends upon what it is you are wish for your collage.

Digital photography allows for you the opportunity to do so several awesome things with your photographs. You can create collages for one of your numerous collections. Some folks discover this kind of thing actually gratifying. The further you do it the more skillful you will get at it and in no time you will be showing friends and family how they also can create the perfect photo collage. It’s just another cool thing to learn and possibly turn it into a very fun hobby for your past time.

It’s your wedding…one of the most beautiful days in your life. How else can you make the perfect occasion last? Capture the momentous event with great wedding photographs. Read this guide to make sure you choose the right wedding photography service for your big day.

The first thing to do is to give the most opportunities for the photographer when scheduling activities during the wedding day. When planning the time of the wedding ceremony and of the reception, couples should incorporate the time that the photographer requires to capture all of the couple’s special moments. There should be a gap between the end of the ceremony and beginning of the reception, to allow for more photographs for the bride, groom and wedding entourage, especially if they are in two different locations. The photographers and subjects will have a more relaxed shoot and will enjoy all the parts of the wedding if the events are well spaced out.

Next, think of important factors when selecting a wedding photographer. The photographer should be able to show more than one complete set of wedding photos. Couples should not accept someone who shows only selected prints of their best photographs from different weddings. Ideally, all photographs from 3 to 4 complete wedding sets that are at least satisfactory should be a criterion of a professional wedding photographer.

It is also good to have a photographer that gives a package with unlimited coverage for the whole day. Again, this way, photography will not be rushed.

Next, try to be aware of photography companies or individuals that contract out jobs to a pool of wedding photographers or even freelancers. Salespersons often pose as actual photographers and try to woo customers. Make sure companies deal openly, and ask them to show 3 to 4 complete weddings from each of the photographers they offer you, so you can choose. Make sure the one chosen is the one that will cover your wedding. Otherwise, it is better to find a photographer that personally shoots weddings. A two-person team is an even better package because two points of view of the wedding can be taken.

Some photographers only offer the traditional wedding photography style, or strictly a photojournalistic style. It is best to find a versatile photographer that can do both.

Lastly, couples should take note of some important questions to ask a prospective wedding photographer:

- Are colored and black and whites included, or would he charge extra for B/W? Dramatic effects can be made with black and white photographs, so ask if this is a premium.

- Are hand and digital coloring or digital color separation included in the package or would he charge extra for these? Better pictures are developed when the photograph colors are separated first, improved, and then printed.

- What kinds of cameras does he use? Does he use medium format equipment and have a back up? Does have a “leaf” shutter or “focal plane”?

- What lenses does he use? Does he use only one, or will he change lenses? Make him show you photo effects that he is able to achieve with different lenses and choose the ones which you like to appear with your photographs.

- Is he willing to customize a package that is within your budget?

Asking intelligent questions will encourage photographers to deal openly with customers. Remember, it’s your special day, and you should make sure that the wedding photography is something that will help you and your loved ones relive those wonderful memories.

Advertisement photography is by far one of the most competitive forms of photography. This is mainly due to the fact that you can earn far more money than in any other aspect of photographic industry.

Every day companies pay millions of dollars on advertisement; with one goal – to sell their product. Companies want to tell the reader that their product is best – so you must be able to match this.

The photographers work must be to the highest technical quality and he/she must have the ability to create a masterpiece from something simple. Close enough is just not good enough. Close enough will not sell a product.

To become an advertisement photographer one must first understand the market and understand what the client is looking for. The best way of understanding this is pick up a magazine and look at the ads. Study each image. Study the images you see on billboards or images that are used to advertise movies.

Most parts of advertisement photography can be classed as still life photography. So if you are interested in taking images for the advertisement market your first job is to set up your own home studio. This can be a great place to practice.

Every thing in your home can be photographed. Start off with a few glasses. But remember you are not trying to make the glasses look nice – you are trying to sell them.

The second thing you need is a large format camera. Buy a range of the best lenses. Slide film is your best choice for advertisement photography. The client may want to blow up the images to a billboard size.

The most important thing when starting off is creating a portfolio of your work. This can be sent to advertising agencies or can be shown directly to a company. Always have a few copies on standby. Also set up a web page. On-line advertising is growing at a spectacular rate. Your portfolio should also consist of a different range of images.

If you are thinking of using an advertisement agency, get their guidelines from them. These should be very helpful to you in understanding the market. Dealing with a well established agency should be very profitable for you if your photography is to par.

Advertisement can be seen everywhere – and about eighty percent of all ads use photography. Most advertisement these days consists of a few words and a stunning picture that should attract the viewer’s attention.

Digital photography printing has opened new avenues for amateur and professional photographers alike. For most photographers, the backup of digital photography printing offers unprecedented freedom to get the best shots. No more worrying about wasting that precious piece of film running out, in addition to not knowing for sure that anything worthwhile is on it!

However, when it comes to getting the printing done, there are a few things one should keep in mind to prevent wasting too much of quality photo paper, and the costly printing ink. In this article, we’ll review a few basic terms related to digital photography and offer a few tips on getting the best prints.

Resolution
Resolution refers to the ‘image-sharpness’ of a document, and is usually measured in dots (or pixels) per inch (DPI). It also refers to the image-sharpness that printers and monitors are capable of reproducing. Depending on your particular needs, documents can be scanned at various resolutions. The higher the resolution of a document, greater the image-sharpness, and larger the file size will be.

With digital photography printing in mind, the first thing you need to ensure is that you download the pictures at their full resolution. If in the end, you have 72dpi (dots per inch) pictures, your print quality will be useless. A 72dpi resolution is good for viewing on your computer screen, but an image with 200 to 300dpi will give a good quality 8×10 inch print.

Pixel
Pixel is short for ‘Picture Element.’ It is the smallest part of a digital image, and each image is comprised of thousands or millions of pixels. This basic unit, from which a video or computer picture is made, is essentially a dot with a given colour and brightness value. The more pixels an image has, the higher the resolution of that image will be. One Megapixel is equal to one million pixels.

JPEG
Joint Photographic Experts Group (JPEG) is a standards committee that designed this image compression format. The compression format they designed is known as a ‘lossy’ compression, as it deletes information from an image that it considers unnecessary. JPEG files can range from small amounts of lossless compression to large amounts of lossy compression. This is a common standard on the World Wide Web, but the data loss generated in its compression makes it undesirable for printing purposes.

When dealing with digital photography printing, you will mostly work with the JPEG file format. Remember that every time you open and save a JPEG file, you lose some of the image information. Therefore, it is advisable to do all the changes in one sitting, and then save them only once.

Resolution Guide to Quality Prints
The higher number of megapixels a camera has, the more detail an image will retain when enlarged and/or printed.

1 to 2 Megapixels
Cameras with this resolution range are sufficient for sending photos electronically via email, but are not ideal for printing photos. Most camera phones, PC camcorders, and PC cameras have a resolution in the 1 to 2 megapixel range.

3 to 4 Megapixels
Cameras with this resolution range are good for printing and retouching the standard 4×6 inch images.

5 to 6 Megapixels
Cameras with this resolution range produce professional results when enlarging photos up to an 8×10 inch format.

7+ Megapixels
Cameras with a resolution range of at least 7 megapixels promise superior quality and detail when printing or enlarging photos beyond the 11×14 inch format.

By simply looking at the file size, you will quickly learn to be an expert judge on quality. A picture of 100kb (kilobytes) or less is most probably too low-resolution for good quality digital printing. Once you get to a minimum size of 400kb, you are working with a more useful resolution for an 8×10 inch print.

Printing Paper
If you’re proud of your photographic effort, or if you want those family shots to be available for the next generation, you will definitely want your prints to be done on decent paper. Needless to say, in the end, your prints will be only as good as the paper you use.

There are many new coated papers available on the market specifically for this purpose, and you should consider what is recommended for the printer you are using.

Archival paper, popular in the world of inkjet printing, is the longest-lasting paper and it is acid-free. These printing papers don’t come cheap, so plan carefully. Print only after final cropping, or on completion of other changes, such as after the addition of a border with your imaging software.

Regular colour inkjet and laser printers are good for text and charts, but not always best for digital photography printing. PictBridge-enabled printers allow you to print your digital photographs directly from the camera. Portable printers, such as the HP Photosmart 320 series, allow you to take a picture and print 4×6 inch sized pictures anywhere on the move.

Incidentally, for smaller 4×6 inch prints, dye-sublimation printers give outstanding quality prints, and they are generally waterproof. However, the materials for such printing do not come cheap!
If you cannot get satisfactory results with your own digital photography printing, especially if you’re printing larger than 8×10 inch sized images, you could try one of the brick-and-mortar, or even online photo labs that make use of dedicated photo printers with excellent results.

Photo labs can easily handle digital files directly from your memory card. Take your digital camera, a homemade CD, or your camera’s memory card along for professional quality digital photography printing.

Candid photography is by definition taking pictures of people when they are unaware. Part of the fun in photography is catching your human subject’s off guard so that your pictures have more emotion. Photographers who work for magazines, like Time Life, have been able to get candid shots of their subjects. I think most of us can remember the black and white photographs of Africans and others giving rise to more emotion from the viewer. Taking candid shots may appear easy although there are few techniques in the photography world that will make the candid shot worth more than just a snap shot of friends.

First and of course most important is to keep the subject in view while they are not paying attention. The next step is training your eye to catch the moment. You have to be able to move fast, but with design. You need to have your camera set for the picture before you are even aware you will take the photograph. The best way to do this if you have a digital or automatic camera is to keep it on the proper setting. Manual cameras take moments to focus and can loose the candid shot if your subject becomes aware of you.

Candid photography relies on the light; however, you may not always get to choose the angle. The angle could be where you are standing at the time. As a photographer of candid photography, you know the importance of choosing the best angle at the right moment that is possible.

The entire point of candid photography is to gain the unguarded moments of a person’s emotions, whether it is tears, happiness, love, or other emotions. While it is true, you need to have light, angle, and a good camera to catch the shot it is more important to observe. Most photographers are trained observers. Their eyes will wander over the crowds, landscape, or other setting searching for the perfect shot. They will always have a camera ready. It can be extremely hard when you are taking photographs of your friends because they tend to be more involved in the conversations or activity.

The key to taking candid photographs of your friends is to draw them away from the fact that you carry a camera. If they forget you carry the tool, they are more likely going to act natural. Some friends tend to pose in front of the camera while others will shy away turning their backs when you get ready to take a photograph. Knowing your friends will help you find the best way to take candid shots without their knowledge.

Observing, having the camera ready, and understanding the basics of photography will yield you better results when you try for a candid shot. Posing or turning away from the camera will take away from the shot you hoped to attain so hanging to the side or a little ahead can get you the shot you may need. Profiles make great candid shots because the person will not realize you are taking a photograph until you have already clicked the button. Candid photography can be one of the most rewarding arts of photography, but also vexing when the subject is aware of the camera. Always remember the camera when going out with friends.

In any discipline, you will have what many think of as “the purists”. Purists are those who revere the way things have always been done and view new innovations in the field as upstarts and obviously of poorer quality than the tried and true methods.

This is nowhere more true than photography. For decades the film and chemical processing method has undergone continual refinement to achieve higher and higher levels of sophistication and to find higher levels of quality. Small wonder that when the digital revolution came along, “the purists” were, to say the least, a bit snobby about the idea of professional photography moving in this direction.

But there are some genuine reasons to at least incorporate digital technology into your professional photography game plan. These reasons are compelling enough that more and more we are seeing the big studios going all digital. So if you are running an independent photography business or if you are “just” a photography hobbyist (and thank God for the hobbyists), you may have to think through the value of moving to digital processing yourself.

Ease of Use.

The amount of fuss and sheer “stuff” of doing a shoot digitally is dramatically less involved than using the older technologies. Witness how the digital revolution in photography has revolutionized the personal camera world. Now people can take as many pictures as they want and have them to review virtually instantaneously.

Probably the biggest leap forward in the use of digital photography is that you can do re-shoots quickly, easily and for virtually no cost. If you conduct a portrait session with a customer, you can have the “stills” of the session available almost as soon as the session is done. If a shot was good but not perfect, you can correct it and re-shoot immediately saving huge amounts of time and improving the chances you will get the portfolio you want and that the customer wants on the first session.

Rapid Customer Service.

The impression we get when a technology delivers so much value to the public is that quality will go down. But, amazingly, this is not the case with digital photography. If anything, the quality of the photographs is as good or better than any we could do with prior technologies. And the cost both to you as the photographer and to your customer drops off so dramatically that the age old complaint the customer has had about professional photographs costing too much can be eliminated making the customer want to use your services more often.

Digital photography, being a child of the internet and the digital revolution that has swept our lives via personal computers, can be delivered in a myriad of ways and at a speed that was unheard of prior to the arrival of this technology. We can deliver the photos via email, by posting them to an online gallery or by burning them to a DVD or CD so the customer can order lots more shots for the same cost and have them delivered in a way that easy to view and store.

Editing

Editing has similarly moved from the realm of the back room wizards to something any of us can do due to the sophisticated computer programs, such as Photoshop, that we can use to improve the pictures we take. It is really amazing the effects that can be imposed on a picture with this software. But more importantly we can so much more easily correct minor problems with a photograph so what might have been a lost session can be improved to become acceptable with some clever use of digital editing.

In virtually every way, digital photography, delivery and editing is superior to the way “the purists” would have us hold on to. It makes our lives as photographers easier, faster and more profitable. But above all, this is something our customers want us to use. They get to enjoy their pictures so much faster, at a more reasonable cost and the pictures can be emailed to friends and posted on their family web sites which is fun for everyone. So despite our desire to be “purists”, every reason we need is there to convince us that digital photography is the way to go.